Before any app, site or product design starts, you need to know what the user needs to achieve. The learnings from the user research, interviews, workshops define the requirements and goals for the end product. It’s really all about helping the user do the thing (or things) they need to do. Give them what they need, and a clear path to find it.
Helping users achieve their goals
Form and Function go hand in hand
A product that looks great but doesn’t work is more frustrating for the user than a product that has an awful UI, but once past that gets the job done. First, the product has to work, but then, adding a good user experience and purposeful UI to the mix is something that will make the user choose one product over the rest. A great visual design with an engaging user interface adds that perceptive element for the brand. Using the right visual cues allow the user to achieve their goals more quickly. This leaves more time for tacos.
Choosing the right foundation
Web sites and web apps all need to be built on a strong foundation. In keeping with the user first philosophy, this foundation should also include a great CMS. The primary product suites I design for are Drupal, Silverstripe, SharePoint and WordPress (in which I also handle the build). Each suite has strong points, including 3 of them being open-source, so it’s really about choosing the one best suited for the job. I also design for native apps, but prefer web-based products because of their cost effectiveness and device flexibility.
In the end, it's all about the experience
For an organisation or brand, perception is a key factor of success. If a user has a bad experience with a product, not only will they will find another but they will tell their friends. Also, always keep evolving and testing the product after it's launched. You'll see how it's being used, what is working and what isn't and how a user's needs may be changing. Stay ahead of the game and your users will thank you. They may even buy you a taco.
Discovery & user research services
User and stakeholder interviews
User journeys & personas
UX/UI & visual design services
Lo-fi & hi-fi wireframing
Rapid Iterative Development
Wordpress setup and build
Designs for CMS Suites including:
Other services include:
SEO & SEM
Digital & print advertising
Branding across all media
Team Building Activities
Tacos & guac